Managing Google Ads Accounts

PPC management and advertising are among the most efficient ways to attract your target audience. It involves researching high-quality keywords and strategically incorporating them into your ad campaigns. Which directly affects your conversion rates and gives you a competitive advantage a websites targeting similar customers and keywords.

Google Ads PPC can be a complicated marketing tool to tackle. However, setting up and running a campaign is just the start. We’re here to help set your campaigns up for success, improve your results, and drive down costs continuously, leading to an overall higher return on your investment and more engagement with a quality pool of consumers.

Our experience working with start-ups and businesses that have yet to implement marketing strategies has allowed us to understand better the disconnect between campaigns and their success - the combination of experience and data. Developing a campaign can be simple, but structuring these to target specific consumers requires extensive research into who these people are and what they’re searching for online. The more tailored and precise a campaign is, the more value it adds to your business and those searching for your product or services.
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A successful PPC campaign requires the analysis of millions of data points that consider your competitors, audience, and website performance. Unfortunately, without dedicated research into these metrics, campaigns often fall flat, and businesses can feel defeated. We’re here to change that. Our goal is to review all aspects of your business, industry, market size, and search engine reputation to design strategically crafted PPC campaigns that increase your conversions and lower your costs per click.

Google search advertisements are one of the most used types of PPC ads due to their ability to target people searching with the intent to purchase something. It means that websites have a better chance of earning that customer’s business. With this in mind, it makes sense that Google search ads require a higher cost-per-click, but this also leads to higher conversion rates and, therefore, a better payoff for businesses.

Google shopping ads are a great tool most commonly used by e-commerce businesses. It is because Google Shopping ads are there to get your products to be Searchable by relevant searchers. These are the types of ads you see when searching for a product and consist of an image, brief description, price, and direct link to the seller’s landing page. Optimizing Google shopping ads requires product data analysis and continued management to ensure your titles, description, and product category are categorized for you to appear when customers search for these products. Google shopping ads also require a Google Merchant Center account, where you input all data for the products you want to advertise. DM Visibility will handle your entire merchant account to ensure your data is accurate to the products you’re displaying and the customers searching for them.

Google display ads are a more lucrative, visual type of marketing. They appear on the Google Display Network and are more focused on still or animated photos. These ads are broader regarding where they can occur, even making their way to Gmail or YouTube ad placements. Display ads aren’t like other Google ads that appear when someone searches for something in Google, the shopping ads are visible across millions of third-party sites in different locations and pages. It is a great way to get your business out there to people who may be interested in your product or who visited your website but did not complete a sale.

Businesses targeting a more specific geographical audience may look to Google local ads to accomplish this. These ads provide the most value to local businesses that serve a particular radius of people. In addition, as Google local ads are a relatively new ad type, they offer a reasonably low cost-per-click compared to other types of Google ads. They can also come with intense competition, depending on your location. Comparatively, Google local ads are a much simpler tool to use, so we’ll focus more on testing and fine-tuning the elements of your ad, such as its headline, description, image, and your business’s logo.

Local service ads offer a slightly different focal point than Google local ads. These are more geared towards service providers serving a particular region and show up at the top of a search page when a user searches for a service that aligns with your offer. It means that we’ll want to look at what exactly it is that you provide and what category this falls under, then track how these ads perform to ensure your conversion rates continue to increase. In addition, because these ads are more communication-focused, meaning users will send messages or call you directly, they are tracked by a pay-per-lead system rather than pay-per-click. To set up local service ads, you’ll need to go through a screening process and understand some essential elements that Google will determine for you, such as service refunds. We’ll help set these things up for you to ensure you’re utilizing the suitable types of ads and effectively targeting your audience.

Google YouTube ads greatly benefit businesses looking to engage viewers with a short visual and audio message. Ads in video format outperform other ad types to develop brand awareness and get your name out there. Due to the high number of YouTube users, you’ll need a higher amount of impressions to convert, meaning it’s common to see a lower cost-per-click for these types of ads. As you grow your brand and implement these ads, the return you see will continue to be more rewarding. DM Visibility will help you find the audience you want to target and handle the creative assets of your ad to ensure it’s attention-grabbing, attractive, and brings people to your site.