Social Media Marketing
‍(SMM)

Social media as a term is pretty straightforward. It refers to a media outlet that aims to socialize with other accounts and share your content, which allows businesses to be found and seen elsewhere besides their website. It also provides a great system to start conversations and answer messages or comments quickly. By posting branded, value-adding content and regularly engaging with customers, you can build an actual community around your business and diversify how you’re gaining visibility.

For business accounts, there are two ways to create a social media strategy - organic or paid advertising. Organic marketing is excellent for small or local businesses and allows leveraging high-traffic keywords (or ‘hashtags’), location tags, and consistent posting and engagement to build a community. Paid advertising strategies help companies looking to make an impression on a larger audience by using targeted, paid ads. These ads are defined by people’s location and interests and can be tracked by their performance to ensure your social media accounts are continuously refined to get the highest return and customer acquisition possible.

DM Visibility will help you navigate the world of social media and its benefits, including getting you in front of your desired audience on platforms like Facebook, LinkedIn, Google, Instagram, and Twitter. We will also work with you to develop a consistent tone and style for your business so your brand can be more cohesive in its marketing efforts while optimizing your reach.

Social media marketing sometimes referred to as SMM, is a tool used by small and large businesses due to its ability to target audiences of all sizes, locations, and interests. Social media also provides a vital factor that other marketing strategies do not - algorithms. Social media platforms tracking where their users are looking, what they’re reading, and how long they’re on a page or a post has made it a tremendous resource for businesses to take full advantage of, which makes engaging, informing, and converting customers easier because you can more effectively target your desired audience. We’re saying that building a presence on social media gives you a fantastic ability to reach an audience, create more brand awareness, drive engagement, and develop a competitive edge. With more and more people turning to their technology to find businesses, products, and services, social media marketing has become a standard element for companies looking to attract new customers and expand their sales.